We are a full-spectrum media and marketing company that applies common sense and consumer-focused strategies to meet our clients goals.  Our hands on approach delivers outstanding results with maximum support, which means our clients can focus on turning qualified leads into customers.

Tina Zavoral

Tina has over 25 years of local media buying experience, and has earned a reputation as a tough but fair negotiator.  Just like our clients need to earn the business of their customers, she believes media companies need to earn the budgets under her control.  Tina has built her business on referrals, as the word gets passed from happy clients and media companies to new clients that need a professional to optimize their Media Mix and get on with business.

Tina is a graduate of Madison College.  She has taught media-buying seminars to hundreds of local businesses.  She has also been a speaker at multiple professional events, and has been invited by national businesses to present “Media Buying 101” to their dealers.

Tina is a past president and long time member of the Madison Ad Federation, and serves on the board of The Daily Cardinal student run newspaper at UW-Madison.

Jack Zavoral

Jack has 10+ years of CPG marketing and brand management experience, along with 10+ years of digital media and marketing leadership.  Most recently, he has worked as a consultant to media companies that seek advice and training in digital media sales development.  After working with hundreds of businesses in dozens of markets, it dawned on him that his expertise could be applied to Tina’s traditional media clients.

Jack has Bachelor and Masters degrees from the UW-Madison School  of Business.  He has been certified by Google Ad Words and the Internet Advertising Bureau (IAB) in  Advanced Digital Media Sales.  He has presented dozens of seminars across the midwest focused on integrating digital media into an effective traditional media plan.

Tina & Jack

Extremely proud parents of four adult children, Talia, James, Jaclyn and Annie.  Together they enjoy boating, golf, volleyball, cribbage, UW sports, the Packers, and traveling to warm places in the winter.  Long-time residents on the south shore of Lake Waubesa, they are lifelong Madison-area residents.

Dawn Thruman, Office Manager

Dawn keeps things organized and on time, while making sure there is always a human-being on the other end of the phone.